MIAMI — Popeyes announced the expansion of its Wings platform will now include boneless wings to menus nationwide. The company heard murmurs on social media that many wing lovers do not believe in boneless wings. Roughly 63,000 people have tweeted their disdain for boneless wings on the internet. The topic is popular with foodies, influencers, athletes and even comedians sharing their passionate stance on the matter. So Popeyes decided to officially join the conversation with their stance: boneless wings are wings, and theirs will turn you into a boneless believer.
With National Fried Chicken Day around the corner, Popeyes is on a mission to convert boneless deniers into believers. Popeyes set out to connect with the thousands of users on X who publicly proclaimed their anti-boneless wing beliefs to offer codes redeemable on the Popeyes website and app for a free six-piece boneless wings with any purchase made on the Popeyes website or app on one day only — July 6, National Fried Chicken Day. There is risk that the brand gets kicked off the social media platform for this stunt, but Popeyes is such a believer in their boneless wings they are willing to get shut down — even on National Fried Chicken Day.
Those who have been boneless believers since the beginning or those who just want free wings are being rewarded with an offer for free six-piece boneless wings with a $10 purchase.
“When planning our boneless wings launch, we noticed a lot of people have pretty strong opinions about them, and many claim their minds can’t be changed,” said Jeff Klein, president of Popeyes North America. “We’re here to challenge that. Our boneless wings can win over the tastebuds and the keyboards of even the most stubborn boneless deniers, and to prove it, we’re giving everyone a chance to try them this National Fried Chicken Day.”
To celebrate the launch last week, Popeyes tapped actor, comedian, writer, producer and notorious boneless denier Jimmy O. Yang, best known for his roles in “Love Hard,” “Silicon Valley,” “Crazy Rich Asians,” and “Space Force,” and ultimately converted him to a boneless believer. Yang is encouraging others to give them a try too in the new campaign.
Popeyes’ new boneless Wings are available in six signature flavors: Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy and Roasted Garlic Parmesan. Each boneless wing is made from all-white meat chicken breast, hand-battered, breaded and fried. Popeyes boneless wings are made with their classic base, and whether you prefer mild or spicy, there's a sauce flavor for every taste bud.
The new boneless wings are available now at participating Popeyes locations nationwide.