OKLAHOMA CITY — Sonic, a subsidiary of Inspire Brands, the Southeastern Conference (SEC) and the SEC Network announced a sponsorship deal that will make the drive-in restaurant chain the “Official Quick Service Restaurant of the SEC,” effective July 1. As part of the multi-year agreement, Sonic promotional messaging will be integrated in SEC’s broadcasts that include college football coverage on the SEC Network, ABC and ESPN.

“Sonic has been connected to college and professional sports throughout our 70-year history, and we couldn’t be prouder to once again join our fans on the field as the Official Quick Service Restaurant partner of the SEC,” said Ryan Dickerson, chief marketing officer of Sonic.

The sponsorship will also include on-site promotions of Sonic during the broadcast of “SEC Nation,” which is the SEC Network’s traveling pre-game coverage throughout the college football season.

“We are pleased to welcome Sonic as an official sponsor of the Southeastern Conference,” said Greg Sankey, SEC commissioner. “The SEC sponsor program is important to the mission of supporting SEC athletics programs and their student-athletes. The addition of Sonic strengthens an already robust family of sponsors for the conference, and we look forward to the participation of Sonic in our programming and championship events.”