SOUDERTON, PA. — Godshall’s announced on July 26 the launch of its first branded pork bacon product, a Hickory Smoked Uncured Pork Bacon.

“Our turkey and beef bacons have shown tremendous growth and success, so it was the right time to take the next natural step in our innovation pipeline and introduce Hickory Smoked Uncured Bacon,” said Ron Godshall, president of Godshall’s Quality Meats. “We’re thrilled to expand the Godshall’s presence in the bacon category, as it’s a name that our consumers know and trust. We’re looking forward to Fresh Thyme shoppers being among the first to taste this new product.”

The hickory wood smoked bacon is made from all-natural, small-batch and seasoned pork bellies, the company said. Godshall’s uses seven simple ingredients in its new product. After undergoing a long maturation process, the pork bellies are slowly smoked to create a balanced, deep flavor and firm finish with no added nitrates or nitrites.

With a pink color and a caramelized smoky edge, the bacon can be fried, baked or cooked in the air fryer.

The new pork bacon product debuted at Fresh Thyme and other retail locations across the Midwest this summer. It is also available for purchase through Amazon.com.

According to the company, Godshall’s is currently the market leader in beef bacon and America’s third-largest turkey bacon brand.