WESTMINSTER, COLO. — Coleman All Natural Meats launched ground pork sausage, now available in five flavor varieties — mild sweet Italian, hot Italian, chorizo, mild breakfast and hot breakfast.
“We’ve seen the ground pork category grow over the years because of its convenience, affordability and versatility in recipes,” said J.D. Enrici, vice president of sales and marketing at Coleman All Natural Meats. “The expansion of our ground pork line to now include on trend sausage flavors gives consumers another protein option when seeking to create easy delicious meals they feel good about serving to their families.”
Coleman’s ground sausage is made from Heritage Duroc pork, known for its abundant marbling.
“When we surveyed consumers in 2023, 76% said they may choose a brand of fresh pork if it has Heritage Duroc labeling,” Enrici said. “Our commitment to high standards and quality is one of our brand pillars that reinforces our premium positioning.”
The sausage is prepacked in 1-lb packages, featuring Coleman’s new branding that highlights its claims to no antibiotics ever, no added hormones, all vegetarian diet and humanely raised by local US family farms.
The new ground sausages are available for order now and will begin to be stocked on shelves in the next few months. The product ships frozen with the option for “Slack and Sell” refrigerated merchandising, the company noted.