AUSTIN, MINN. — The Hormel Black Label brand is showcasing a new flavor of its premium bacon — Garlic Rosemary. The limited-time offering is a nod to Millennial and Gen Z consumers who are driving demand for exciting and sophisticated flavors.

“The Hormel Black Label brand is boldly pushing the boundaries of bacon beyond breakfast with our latest limited-edition flavor,” said Aly Sill, senior manager of the brand. “By introducing these limited-edition flavors, we are bringing a new generation of consumers into the bacon category by offering a selection of options that no other brand can match.”

Garlic Rosemary flavored bacon is just the latest in a recent line of limited-time flavor offerings from Hormel Black Label. Previous flavor innovations include Ranch Bacon and Apple Cider Bacon which were offered in the last year.

“This complex flavor profile is best served wrapped around a juicy steak or in a creamy pasta carbonara,” Sill said of the new flavor. “Breakfast bacon is a classic and time-honored tradition, of course, but the culinary potential of bacon stretches far beyond breakfast. Try our limited-edition Garlic Rosemary flavored bacon today, and you’ll see — and taste — what we mean.”

Sill said the brand’s flavor-forward approach will continue into the future as more innovations from Hormel Black Label are set to be unveiled in the coming months. Meanwhile, more information on the brand, including product information and where to buy can be found at blacklabelbacon.com.