ST. LOUIS — Volpi Foods and Jordan Anderson Racing Bommarito Autosport announced a partnership that will feature Volpi’s branding and the slogan, “America’s Premium Protein,” on driver Jordan Anderson’s No. 32 Camaro at NASCAR Xfinity Series races in Daytona Beach, Fla., and Talladega, Ala. The Volpi Camaro will take its first green flag with the racing team on Aug. 23 in Daytona followed by another race in the fall in Talladega, which the partners said will further solidify Volpi Foods’ brand and products in the racing community.
“We are excited to partner with Jordan Anderson Racing Bommarito Autosport,” said Lorenza Pasetti, chief executive officer of Volpi Foods. “This partnership aligns with our commitment to passion, innovation and precision. Just as we meticulously craft our charcuterie, Jordan Anderson Racing Bommarito Autosport brings the same values to the track.”
The partners said the collaboration will bring a mix of gourmet experiences and racing action to the racetrack, including promotions before and during the races and social media campaigns.
“It’s quite an honor to have a company like Volpi Foods, with their extensive history, focus on family and national growth, join our team as we seek success both on the track and in the supermarket,” said Anderson, who is the team’s driver and co-owner along with John Bommarito, Bommarito Automotive group president. “Our team has been blessed to experience a journey parallel to Volpi’s — with humble roots and a pursuit of the American dream.”