DES MOINES, IOWA — The National Pork Producers Council recently highlighted its new strategic investment program, “Young Pork Advocates,” that looks to get more involvement from individuals between the ages of 18 and 22.

The association hosted the inaugural Young Pork Advocates Issues Meet contest during the 2024 World Pork Expo, bringing up various key industry topics.

At the end of the event, Emma Kuhns of Illinois won the meet as NPPC looked to promote active participation with the young advocates.

“The top reason students should get involved is because of the invaluable network connections being made that are a launch pad for a successful career,” Kuhns said. “I’ve had the opportunity to meet with fellow students and industry professionals who share my passion for the pork industry and for making a difference.”

NPPC stated that member benefits for $50 per year include regular communication on pork industry policy and regulatory issues. Advocates will also receive investor alerts, updates, webinars and opportunities to apply for scholarships to further their education.

People who signed up for the program will be eligible to attend NPPC Legislative Action Conferences in Washington, DC and will receive complimentary registration at the World Pork Expo. NPPC-branded gear will also be available for advocates.

“Leveraging the passion and potential of our youth is crucial for the future of the pork industry,” said Lori Stevermer, president of NPPC. “The Young Pork Advocates Strategic Investment Program underscores NPPC’s dedication to equipping young leaders with the skills and connections needed to drive positive change within our industry.”

Interested parties can sign up for the program here.