MERRIAM, KAN. — Prairie Fresh, a brand from Seaboard Foods, announced that it would start selling a Hatch Chile pork tenderloin for a limited time.

The item, which will be available for purchase at retail locations this fall, is basted and dry rubbed in authentic Hatch Chile seasoning, 

“Hatch Chile is a hot flavor this time of year,” said Eric Hamilton, director of product innovation at Prairie Fresh. “With a short pepper growing and harvesting season, this limited-time offer is something consumers won’t want to miss out on. Some grocery chains even dedicate a whole month to Hatch Chile-flavored products.”

Along with the Hatch Chile pork tenderloin, Prairie Fresh recently added a Nashville Hot pork loin filet, giving consumers another flavor to try.

Data from the 2023 Power of Meat study showed that 67% of shoppers purchase value-added meat and poultry, which increased from 37% in 2016. Simple meal solutions continue to be crucial for consumers.

“Dollar sales of foods with Hatch Chile in the flavor profile have grown each of the past four years,” said Ryan Barnett, market insights manager at Prairie Fresh. “While Hatch Chile has traditionally been a hot flavor profile in the southwestern part of the country, Hatch Chile flavor sales in the US are now more than double what they were four years ago.”

Prairie Fresh added that this pork cut could be used for families on the go or home cooks looking for less hassle in the kitchen. 

“We understand that busy families want to serve an easy, yet wholesome dish that doesn’t compromise on taste or quality,” said Monica Camarin, senior brand manager for Prairie Fresh. “We’re excited to bring this flavorful value-added offering to consumers. Although this is our first limited-time-offer product, we’ll continue to explore additional flavor LTOs moving forward.”