KANSAS CITY, MO. — Limited-time offerings are a focal point for foodservice innovators.
McDonald’s Corp. is putting a spin on its Big Mac recipe with the Chicken Big Mac. Featuring two tempura battered chicken patties instead of beef patties, the sandwich comes with all of the same toppings as the traditional Big Mac. The product is now available in the United States at participating locations while supplies last.
“With the introduction of the chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” said Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA.
Texas-based burger chain Whataburger has added a limited-time spicy offering: the Bacon Blaze Jalapeño Double burger. The menu item includes two beef patties on either side of Whataburger’s jalapeño ranch and jalapeño cream cheese, along with toppings like bacon, aged cheddar and jalapeño slices.
“Our new Bacon Blaze Jalapeño Double is destined to become a quick classic with guests who want to add just the right amount of spice to their lives,” said Scott Hudler, senior vice president and chief marketing officer at Whataburger. “The smoky bacon strips and jalapeño slices deliver that crunch you crave while our Creamy Jalapeño Ranch adds a little more of that bold flavor Whataburger is known for.”
Zaxbys is bringing back two limited-edition offerings to locations nationwide. The Asian Zensation Zalad merges hand-breaded chicken tenders or marinated grilled chicken with a blend of chopped greens, red cabbage, carrots, wonton strips, Asian slaw and honey sesame teriyaki sauce. Joining the salad are Zaxbys’ vegetable egg rolls, which feature a wonton wrapper filled with shredded cabbage, carrots, green onion and seasonings.
“We love to hear from our Zaxbys fans about their favorite limited-time menu items — and it’s no surprise that the Asian Zensation Zalad is always at the top of the list,” said Patrick Schwing, chief marketing and strategy officer at Zaxbys. “We’re thrilled to bring this flavor-packed Zalad and our hand-rolled Veggie Egg Rolls back yet again for a limited time this fall.”
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