ATLANTA — Krispy Krunchy Chicken, a quick-service food concept in the convenience store sector, announced the appointment of Matt Testa as its chief operations officer on Nov. 13.

As the newest member of the executive team, Testa will focus on strengthening sales and operations for the brand.

“Matt brings us a proven track record of success and growth in c-stores,” said Jim Norberg, chief executive officer for Krispy Krunchy Chicken. “He has a visionary approach for leading teams to maximize impact, efficiency and ease for operators. Matt’s extensive experience will be instrumental as we continue to grow our store count, increase same-store sales and streamline operations to further build on our momentum and position the brand for even greater success.”

Before joining Krispy Krunchy, Testa served a tenure of over 20 years with the Pilot Flying J network, one of the largest groups of travel centers in the country and a leading US franchisee of quick-service restaurants. In 2000, Testa started as a general manager for Pilot, taking on additional leadership roles throughout his time there. His service at Pilot culminated with the position of zone vice president of operations — a position he held for nearly six years.

“I am thrilled to join the Krispy Krunchy team and am committed to fueling our growth as we expand our presence across the country,” Testa said. “The brand is continuing a very exciting evolution, and I am honored to help steer the organization through thoughtful and strategic processes that will allow the company to grow and remain a leader in our space.” 

Founded in 1989, Krispy Krunchy Chicken currently operates over 3,000 retail location across 47 states and continues to seek expansion opportunities.