SPRINGDALE, ARK. — With Tyson Food Inc.’s newest product launch, Dallas Cowboys fans can literally “feed” off the energy of the iconic National Football League team in the comfort of their own homes. On Nov. 20, Tyson debuted Dallas Cowboys Nuggets, formed in the shape of a star to promote the team’s brand with the classic chicken nugget.
“It is an honor to be partners with industry leaders like Tyson Foods, and we have so much respect and appreciation for the way the Tyson family has delivered decades of excellence,” said Jerry Jones, Cowboys owner, president and general manager. “Everyone knows that good food and football go hand in hand, so we hope the Tyson Dallas Cowboys Nuggets find a place on game-day menus across the region.”
To promote the new product, Tyson Foods said for every purchase of the Dallas Cowboys Nuggets, $1 will be donated to The Salvation Army, up to $100,000 throughout the holiday season.
“We’re getting into the game this holiday season, and we’re eager to give fans an opportunity to show their Cowboys spirit with new Tyson Dallas Cowboys Nuggets,” said Donnie King, president and chief executive officer of Tyson Foods. “Tyson Foods is thrilled to partner with the iconic Dallas Cowboys and give back to the fans and community with support for The Salvation Army during this season of giving.”
Made with all-white meat, Tyson Dallas Cowboys Nuggets deliver 11 grams of protein per serving can be fully cooked and ready within 10 minutes, Tyson Foods said.
The new nuggets are available at certain local retailers and club stores as well as at AT&T Stadium during Cowboys’ home games.
The Dallas Cowboys Nuggets join the Tyson Foods collection of themed nuggets, including Razorback Nuggets, Spooky Nuggets and Dino Nugget.