Approximately 50 people in metro Detroit will be employed by Macomb Smoked Meats. The new company will launch and operate as a jointly owned partnership.
"The strategic fit of Macomb Smoked Meats brings together years of experience in meat snack manufacturing and beef jerky category focus that will benefit THANASI Foods and Dearborn Sausage Co. tremendously," said Justin Havlick, chief executive officer and president of THANASI Foods. "Given THANASI's current growth in the category, it can now proudly claim direct manufacturing ownership of many of its foods, while continuing to provide the consumer with delicious, nationally co-branded, and high-quality alternatives to other competitive jerky products on the shelf."
“Our strong co-brand partnerships and newest manufacturing processes enable us to stand out even more in jerky flavor and tenderness, which we believe will earn category leadership in product quality and flavor differentiation," Havlick added. "This is truly a move for our consumers, and we are pleased to strengthen our product focus with a reputable, state-of-the art, capable, and safe manufacturing facility."
Todd Meier, vice president of Dearborn Sausage Co., Inc., said his company is thrilled to have a plant and partnership concentrating exclusively on the jerky and snack-sticks market. “Between our 64 years of smoked meats manufacturing experience, and THANASI's marketing and distribution expertise, the opportunities are endless,” he added. “We have always preferred to be a dominant player in an enviable niche, as opposed to a dominant player in an overall market. This new partnership affords us the opportunity to present our years of experience and craftsmanship to the entire nation, with the unmatched marketing and distribution of THANASI Foods."
