AUSTIN, Minn. – James Hoffman, vice president of Hormel Foods International Corporation for the Americas, is retiring effective Jan. 27. Maureen Lilly will succeed Hoffman and begins her new responsibilities on Jan. 30.

Lilly will be in charge of the sales and marketing of consumer products and foodservice for Canada, the Caribbean, Central America, Mexico and South America. She joined Hormel Foods in 2003 as the HFIC international sales and marketing manager for Canada. Under her leadership, the Canadian business has grown.

Cheryl Berry has been tapped to replace Lilly as HFIC international sales and marketing manager for Canada; she will oversee the sales and marketing of consumer products and foodservice for Canada. Berry has more than two decades of experience in consumer packaged goods.