"We are not your typical American burger joint!" said general manager Rocio Calvillo. "We offer more than just made-to-order comfort food…we also provide a sparkling bright dining atmosphere with a vivacious staff and lively music. It's where you go to have delicious, high-quality food, listen to some of your favorite classic tunes and, really, just have a good time."
The restaurant welcomed the public with a special grand-opening event, complete with live music, dancing and one free hamburger, per week for one year, which was offered to the first 100 guests. The state's governor also stopped by.
Since Johnny Rockets first opened in Mexico City in 1993, it has continued to expand in Mexico with locations in airports, coastal resort destinations and Six Flags theme parks. The chain plans to open several more restaurants in the country during the next few years.