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This acquisition expands Sara Lee’s presence into the organic and natural meats segments, while also increasing Sara Lee’s coverage of fast-growing retail channels, such as club stores and organic grocers.
"Aidells’ passion for making great-tasting, natural and organic sausages has attracted a loyal consumer following and shaped a truly premium brand,” said CJ Fraleigh, chief executive officer, Sara Lee North America. "Adding Aidells’ great products and talented team of employees to our organization will expand Sara Lee’s presence in the premium meats category and help us to drive even greater innovation.”
Other Sara Lee meat brands include Ball Park, Hillshire Farm, Jimmy Dean and Sara Lee.
