"We have never launched anything that showcases our quality ingredients and craftsmanship quite like Artisan Pizza," said Patrick Doyle, Domino's Pizza president and chief executive officer.
A new national TV campaign shows the launch of the new pizza to be about gourmet taste. Fabio Viviani, a former participant on “Top Chef,” makes a cameo appearance in one of the commercials.
During the campaign, the new pizzas are offered for $7.99.