MANHATTAN, Kan. – NBO3 Technologies, LLC announced plans to launch its GreatO Premium Meats brand of omega-3 rich meat and poultry products, starting with ground beef. The company said it plans to introduce its GreatO Premium Ground Beef in select grocery stores, followed by a region-by-region roll out in 2013.

Initially, GreatO 80/20 Premium Ground Beef will be sold in 1-lb. loaves or brick packages. Additional beef product offerings include frozen patties, fresh patties, steaks and roasts, according to the company. The beef is sourced from cattle raised on a diet that is “naturally rich” in omega-3 fatty acids from oilseeds and whole grains, according to the company.

"We are so confident in our proven process. GreatO is the only product on the shelf that prominently displays the omega-3 fatty acid levels on our USDA-approved label," said Todd Hansen, chief executive officer of NBO3 Technologies. "For over a decade we have been working on revolutionizing how to not only make products that are healthier for consumers, but in turn make the animals healthier. And yes, we are offering beef with naturally abundant omega-3 fatty acids by feeding animals an omega-3 rich diet. We are truly making every bite count for the animals and for humans, alike."

The company also plans to offer GreatO Premium Beef, Premium Chicken, Premium Pork (and bacon), and Premium Dairy (milk, butter and cream) products.