CARPINTERIA, CALIF. — Going back to its roots, Carl’s Jr. eateries plan to offer its signature Chili Dog as part a limited-time promotion.

"We don’t announce the exact length of our limited-time offers for competitive reasons, but it will be available for several months," a company spokeswoman told MEATPOULTRY.com.

In 1941, founder Carl N. Karcher and his wife, Margaret, opened their first restaurant enterprise — a hot-dog cart at the corner of Florence and Central in Los Angeles. They originally sold hot dogs and chili dogs, and they were an instant success, remaining on the menu at Carl’s Jr. restaurants well into the 1990s.

"Everyone knows you can get a great burger at Carl’s Jr. today, but not everyone knows that our founder Carl Karcher’s first menu items 68 years ago were hot dogs and chili dogs," said Brad Haley, executive vice-president of marketing at Carl’s Jr. "We’ve had great success in recent years with chili cheeseburgers and chili cheese fries, so it made sense to give another all-American standard a try, especially since chili dogs have a nostalgic meaning for us. This time around, we brought in Farmer John hot dogs."

"We went with Farmer John because of the quality they can give us consistently and they provide exactly what we need for our product specs," a spokeswoman said. "They’re also another Southern California company."

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