Company plans to leverage its Gardein brand to grow its position in the category.

The company aims to leverage its scale and brand portfolio to become a leader in the category.

The new “Raised & Rooted” brand offers plant-based nuggets and blended burgers.

Industry experts theorize on whether or not the trend is here to stay.

The chain has had discussions with potential buyers.

A growing consumer market for meat alternatives and innovation in plant protein present an opportunity for meat companies.