www.meatpoultry.com/articles/5891-carl-s-jr-hardee-s-to-offer-steakhouse-burgers
Carl’s Jr., Hardee’s to offer Steakhouse Burgers
09.20.2011
CARPINTERIA, Calif. – Carl’s Jr. and Hardee’s are launching Steakhouse Burgers as a limited time offer. The Six Dollar Burger and Thickburger versions of the Steakhouse Burgers include a an Angus beef patty with steak sauce, blue cheese, onion strings, Swiss cheese, lettuce, tomatoes and mayonnaise all on a seeded bun.
These new products will be available at Hardee’s restaurants and at Carl’s Jr. starting Sept. 21. Pricing for the new burgers ranges from $3.29 to $5.39.
“We have tested a number of burgers with A.1. steak sauce, crumbled blue cheese or crispy onion strings in the past, but they never quite reached the level of a truly great burger that we require in order to introduce them nationwide,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “It wasn’t until we ran across a burger in a steakhouse with all three toppings combined that we knew we had found it. In fact, the resulting new Steakhouse Burgers garnered the highest consumer research scores we’ve ever seen in a test market.”
As part of a cross-marketing campaign, for a limited time, retail bottles of A.1. Steak Sauce will feature the Steakhouse Burgers on the label with a link to a coupon for $1 off a Steakhouse Burger combo at Carl’s Jr. and Hardee’s.
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. CKE, through its subsidiaries, operate 3,202 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,278 Carl's Jr. restaurants and 1,914 Hardee's restaurants.
These new products will be available at Hardee’s restaurants and at Carl’s Jr. starting Sept. 21. Pricing for the new burgers ranges from $3.29 to $5.39.
“We have tested a number of burgers with A.1. steak sauce, crumbled blue cheese or crispy onion strings in the past, but they never quite reached the level of a truly great burger that we require in order to introduce them nationwide,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “It wasn’t until we ran across a burger in a steakhouse with all three toppings combined that we knew we had found it. In fact, the resulting new Steakhouse Burgers garnered the highest consumer research scores we’ve ever seen in a test market.”
As part of a cross-marketing campaign, for a limited time, retail bottles of A.1. Steak Sauce will feature the Steakhouse Burgers on the label with a link to a coupon for $1 off a Steakhouse Burger combo at Carl’s Jr. and Hardee’s.
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. CKE, through its subsidiaries, operate 3,202 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,278 Carl's Jr. restaurants and 1,914 Hardee's restaurants.