Zero- and low-sugar varieties, premium meats and bold flavors abound in the category.

The co-owner discovered the product at a roadside stand in 2010.

The co-owner discovered the product at a roadside stand in 2010.

The co-branded P3 Portable Protein Pack combines carbohydrates and protein for active consumers.

With PGA endorsement, Jeff King hopes his product becomes par for the course.

Manufacturing operations will remain in San Bernardino.

The company will maintain the rest of the formula for its signature snack.

Honey Suckle White, Shady Brook Farms and Castle Wood Reserve launch new snack packs.

The company expands on its beef and turkey stick offerings.

The snack brand says its on a ‘rapid growth trajectory.’