The company also hired a new chief concept officer.

Steph Carlson brings experience from working with Senators Joni Ernst, Chuck Grassley and former Representative David Young.

The company will provide an early retirement program for qualified employees.

Josh Patterson will leverage his extensive pet industry career and digital expertise to support Vital Essentials.

Grant Lazaruk worked for the Canadian pork producer since 1997.

Todd Southerland brings 20 years of experience in agribusiness to Jamas Capital Management.

Scott Svenson will assume the role of executive chairperson.

Paul Kenny brings more than 30 years of experience to the company.

Steve Evans will retire from the poultry processor after being in the industry for more than 40 years.

Dana Ehrlich, co-founder, to step down as chief executive officer.