Feed costs and impairment charges cause Q3 decline.

Additional interactive digital content is available via users' smartphones and tablets

The move comes in response to consumer surveys, focus groups.

The porcine epidemic diarrhea virus is affecting the company's profits.

The initiative includes brands such as Stouffer’s, DiGiorno and Buitoni.

Company commits to grabbing back cold cuts share following Tyson Foods' entry into the category.

Jimmy Dean, Ball Park and Aidells brands make gains in the quarter.

Third-quarter profits surge to $160.9 million.