Emerging technologies tap into protein and personalized nutrition.

The retailer has noticed customers maintaining digital engagement and trading up to premium products.

Meat and poultry products were among the top categories in retail sales.

The startup produces plant-based chicken alternatives formulated with soy protein.

The Kroger Co. Zero Hunger/Zero Waste Foundation Innovation Fund will provide each startup with $100,000 in upfront funding.

The products feature ethically sourced eggs, meat, cheese and vegetables.

The retailer’s largest owned brand will add more than 30 plant-based offerings.

The founder of the company hopes to eliminate barriers to healthful eating.