PHILADELPHIA – With Opening Day for Major League Baseball just around the corner, Aramark, a food and beverage vendor at many sports stadiums and auditoriums, announced an expanded partnership with TV personality, Andrew Zimmern, host of the Travel Channel’s Bizarre Foods.
Zimmern debuted as an Aramark partner last season at Kauffman Stadium home of the Kansas City Royals. There he introduced Andrew Zimmern's Canteen Links and Andrew Zimmern's Canteen Skewers, serving hot dogs, brats, sausages and flat bread sandwiches.
"Thanks to the successful launch of Andrew's concepts in Kansas City last year, we are excited to expand our relationship with him and provide even more fans the opportunity to sample his culinary creations," said Carl Mittleman, president of Aramark's Sports and Entertainment division. "Every year we try to introduce something new that will enhance the game day experience, and I'm confident fans will be pleased with these new options from Andrew Zimmern, as well as the other items our teams are rolling out."
This season, Zimmern developed four signature items exclusively for Aramark's menus at Citizens Bank Park, Coors Field, Fenway Park, Kauffman Stadium, Minute Maid Park and PNC Park.
"Aramark understands better than anyone that fans of all ages want a better culinary experience at the ballpark or wherever folks are convening,” Zimmern said. “By offering such tremendous variety and depths of products from chefs all over America they are providing visionary leadership where it matters most, at meal time. And most importantly Aramark cares about quality. The food is the thing."
Aramark is also looking into some “concession stands of the future” to transform the experience for the new generation of fans.
Fastball Foods is an exclusive Aramark prototype at Minute Maid Park that explores bringing fans' favorite foods to them in a new way – better, faster, easier.
Using Aramark's progressive guest experience research and the latest tools and technology, a concession stand was designed where the guest has the ultimate level of control through self-ordering kiosks and beverage stations, and color-coded pick-up areas. The concession stand will have all the ballpark favorites including hot dogs, nachos, popcorn, peanuts, soda, beer and more.
