Asian invasion
Korean-inspired flavors have been trending upward, appearing in such packaged foods as Conagra Brands’ new Healthy Choice Power Bowls Korean-Inspired Beef Bowl, Lean Cuisine Marketplace Sweet & Spicy Korean-Style Beef frozen entrée and Jack Link’s Lorissa’s Kitchen brand Korean barbecue meat snacks. Restaurants have picked up on the trend, too, with such offerings as Noodles & Co.’s Spicy Korean Beef Noodles and Korean BBQ Meatballs with Gochujang Sauce.
McCormick is encouraging Americans to bring Korean barbecue to their own backyards with Korean BBQ Burgers inspired by Tteokgalbi Korean beef patties. The company suggests swapping the traditional Korean BBQ marinated short ribs for ground beef mixed with sesame, soy and honey, then topping the burgers with grilled kimchi and ginger garlic mayo.