REDWOOD CITY, Calif. —Impossible Foods announced a strategic partnership on Feb. 25 with Disney Parks, Experience and Products to serve the Impossible Burger.
The company said it will be designated as the “Preferred Plant-Based Burger” with Walt Disney World Resort in Florida, Disneyland Resort in California and Disney Cruise Line.
“We are thrilled to be working with Disney,” said Dennis Woodside, president of Impossible Foods. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”
Disney will debut the Impossible Burger products at Disney California Adventure Food & Wine Festival later this week. The burgers include, Petite Impossible Burger with Guac and Pepper Jack Cheese, Impossible Cheeseburger Mac & Cheese and Impossible Meatball Submarine.
It will be available at multiple American Disney parks and cruise lines soon.
“We’re excited to add more items featuring the Impossible Burger to our menus,” said Chef John State, culinary director at Disneyland Resort. “We’re always looking for ways to bring more flavor, innovation and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.”