MILFORD, IND. – Sandra’s, a brand of all-natural chicken entrée products made at Serenade Foods in Milford, Ind., added Cordon Bleu and Broccoli & Swiss flavors to its line of stuffed antibiotic-free chicken breasts.
The frozen raw entrees are oven-ready and designed to be clean label, the company said. The entrees are available in 12-oz cartons containing two 6-oz portions. The premium chicken entree line now features five flavor varieties, including Cauliflower & Chia, Quinoa & Veggie, Kale & Pepperjack, Cordon Bleu, and Broccoli & Swiss.
“The premium antibiotic-free products were developed based on the original Sandra’s flavors,” said Alicia Mort, marketing manager. “We targeted three superfoods in our first three offerings: quinoa, kale and cauliflower, and blended them with quality cheeses and other nutrient-dense ingredients like chia seeds and spinach. The result is meal solutions that taste great with many nutritional advantages versus competitive brands.”
Along with the flavor innovation in stuffed chicken breast entrées, Sandra’s is conducting a unique sustainability campaign to encourage consumers to upcycle and reuse product packaging to reduce waste.
“Sustainability is very important to us,” Mort said. “We’ve incorporated fun, reusable items inside product boxes and developed the #UpcycleWithSandras social media campaign to invite consumers to join in our sustainability efforts. They also have the opportunity to win cash prizes by collecting letter tabs to spell the brand name.”
The #UpcycleWithSandras promotion continues through Dec. 31, 2020.