CHICAGO – Pre Brands is introducing its grass-fed, center-cut beef tenderloin to US grocery stores just in time for the holiday season. 

“Whether consumers are spending holidays quietly with only immediate family or hosting a larger celebration, they’ll be craving something special this year,” said Kevin Ponticelli, chief executive officer of Pre Brands. “Culinary-minded home cooks and better-for-you customers are interested in pursuing high-end restaurant quality in their own kitchens. Pre Center-Cut Beef Tenderloin is the premium centerpiece of the holiday dinner table.” 

Pre beef is farmed in Australia and New Zealand, where cows graze on nutrient-rich pastures year-round. The Pre beef is then cut, trimmed or ground and packaged for nationwide distribution in Chicago. 

Like all Pre beef, the Pre Center-Cut Beef Tenderloin Roast is 100% grass-fed and finished with no added hormones, antibiotics or GMOs. Pre beef is packaged in airtight, completely transparent, vacuum-sealed plastic that is 100% nitrate- and BPA-free. Pre beef is Halal compliant, Whole30 approved, certified paleo and keto.  

Pre beef is available nationwide at grocers, specialty markets, club stores and via e-commerce, and the new 28-ounce tenderloin has a suggested retail price of  $49.99. The products include on-package consumer tips for preparation, serving suggestions, and recipe ideas.