NEW YORK – Nathan’s Famous Inc., known for its iconic brand of hot dogs, has wings.
Wings of New York is the company’s new virtual concept featuring New York-style chicken wings as well as Harlem-style chicken and waffles. Customers can choose from more than a dozen different wing sauces ranging from Classic Buffalo and Creamy Mild Buffalo to Carolina Reaper and Ghost Pepper, as well as a signature Buffalo sauce created by culinary consultant and James Beard Award Winner Mark Miller, the company said.
Fries can be served as a side or loaded with an assortment of toppings including the NY Cheesesteak fries by Pat LaFrieda. The waffles, which can be served a la carte, will be topped with real maple syrup and butter. The menu also features a Waffle Sundae and a Waffle Shake as dessert options.
“We are excited to launch Wings of New York and provide our fans with high-quality wings, hand-dipped chicken tenders and Harlem-style malted waffles through delivery,” said James Walker, senior vice president, Restaurants. “We’ve worked non-stop with our team as well as our culinary consultant Chef Mark Miller, to develop the menu with flavors that will resonate well with wings and waffle lovers all over.”
Wings of New York is available only through third-party delivery initially in the New York Tri-State area, with expansion plans across the United States. The brand, which will utilize Nathan’s Famous kitchens as their Wings of New York ghost kitchens, has launched on UberEats, DoorDash, Grubhub and Postmates.
Ghost kitchens and delivery services not only played a role in the launch of Wings of New York, Nathan’s Famous also announced the expansion of their menu offerings to Vancouver, Canada. The use of ghost kitchens has helped the brand grow in 12 countries, the company said. Nathan’s Famous recently expanded their menu offerings in the Middle East through a partnership with Kitopi, a cloud kitchen platform, and in Ireland through a partnership with restaurant chain Eddie Rockets.
The Vancouver market menu will be available through Uber Eats third-party delivery for now. The company expects SkinTheDishes and DoorDash services to come online in the next two weeks. Nathan’s Famous will offer its classic hot dog and fries as well as an expanded menu featuring premium burgers, hand-dipped chicken favorites and more.
“We are excited to bring the Nathan’s Famous menu to Vancouver, British Columbia, for the first time in the brand’s history,” Walker said. “We are confident that the brand will resonate well with the community in Vancouver and we look forward to partnering with Uber Eats and other platforms to continue to deliver the flavor of New York.”