SAN DIEGO — Ryan Ostrom has been named executive vice president and chief marketing officer at Jack in the Box Inc.

He brings more than 15 years of marketing and branding experience to the quick-service restaurant chain. Ostrom most recently was chief brand officer for General Nutrition Centers (GNC). Before that he was global chief digital officer for KFC at Yum! Brands Inc., where he helped develop the brand’s delivery, curbside and loyalty programs.

“We’re very excited to have Ryan join the team,” said Darin Harris, chief executive officer at Jack in the Box. “His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands.”

The company also announced that Adrienne Ingoldt, current senior president, chief brand and experience officer at Jack in the Box, will assume a new role as senior vice president, chief customer and strategy officer. The new role will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management, and internal and external communications.