ATLANTA – The Honey Baked Ham Company announced Jim Dinkins as the company’s new chief executive officer effective May 10. Dinkins brings more than 30 years of experience in the food and beverage industry.

Linda van Rees, current CEO and granddaughter of The Honey Baked Ham Co. founder, announced her retirement as CEO, but she will continue to serve on the board of directors.

“I’m honored to be named CEO of such a beloved and iconic brand,” Dinkins said. “The Honey Baked Ham Company is in a unique position to grow. Most importantly, I’m excited to begin working alongside our team members and franchisees to continue building on its 64-year heritage.”

Before joining Honey Baked Ham, Dinkins worked for The Coca-Cola Company from 1988 until his retirement in August 2020. During his time at Coca-Cola, he served as president, Coca-Cola North America (CCNA), president of the Minute Maid Business Unit and chief retail sales officer for CCNA among other leadership roles within the company. Dinkins held various sales positions with Procter and Gamble prior to joining Coca-Cola.

“We’re thrilled to welcome Jim Dinkins to the Honey Baked Ham Family. Jim’s holistic view of the food industry, highly regarded leadership and deep experience in operations makes us confident that he’s the right person to lead our company through this next chapter,” van Rees said. “It’s been the greatest privilege of my career to serve as CEO of our consolidated family business for the last three years. I look forward to continuing my grandfather’s legacy as a member of the board of directors.”