TORONTO – Burger King Corp., a Restaurant Brands International (RBI) company, has made the Impossible Whopper available at all its Canadian locations. Burger King is the first quick-service restaurant in Canada to offer the Impossible Foods patty on its menu across the country.
Burger King constructs the Impossible Whopper the same as the beef-based version with a flame-grilled patty topped with tomatoes and onions, lettuce, mayonnaise, ketchup, and pickles on a sesame seed bun. The plant-based Impossible patty is the only difference.
“We know Canadians are looking for more choice in what they eat - and that there is growing interest in plant-based options,” said Matt Wright, general manager, Burger King Canada. “We're excited to build on the momentum behind our Impossible Whopper - which started in the US and continued with our Ontario launch last month. We can't wait to bring the amazing taste of this burger to Canadians from coast-to-coast.”
Burger King launched the Impossible Whopper in the United States in 2019, and in March in Ontario, but as of April 12, the sandwich is available in all participating Burger King restaurants throughout Canada.
“Our mission is to sell Impossible products everywhere that conventional animal meat is sold today, and as the second largest fast food burger chain in the world, Burger King will help us play a huge role in achieving that mission," said Dennis Woodside, president of Impossible Foods. “The Impossible Whopper has been successful in Ontario so far and we're thrilled to expand its availability to the rest of Canada.”