MADISON, WIS. — Under a partnership with IRI, The International Dairy Deli Bakery Association (IDDBA) has announced the launch of Integrated Fresh Data, powered by IRI’s unify platform. 

With the new data platform, the association aims to provide a value-added benefit to IDDBA members: complimentary access to IRI data. IDDBA represents member companies of all sizes, some with more challenged market research budgets, which is why the association wants to give all members access to the latest market data and analysis tools that are often otherwise accessible only to those with larger budgets.  

“This comprehensive data stack is game-changing for our members,” said Angela Bozo, IDDBA’s education director.   

The partnership with IRI provides data on dairy, deli and bakery sales, including department, aisle and category performance across multiple time periods, measures and product selection. Data is updated every 30 days. 

IDDBA’s Integrated Fresh Data is available through the member portal on iddba.org and Bozo encourages anyone seeking more information to reach out to research@iddba.org.