HYDESVILLE, CALIF. — Eel River Organic Beef announced its expansion into northern California, Oregon and Washington at select Whole Foods Market locations.
“The abundance of rainfall and mild climate in Humboldt County and northern California enables our family-owned and operated ranches to provide what we believe is the finest, 100% organic grass-fed and grass finished beef to consumers,” said Clint Victorine, rancher and founder of Eel River Organic Beef. “We’ve been providing Eel River products to Whole Foods Market stores in Southern California, Las Vegas, Arizona and Hawaii since 2011, and it’s great that more consumers in our home region and throughout the Pacific Northwest can now find Eel River Organic Beef at their local Whole Foods Market stores.”
Victorine began the company in 1996 with one commercial cow, and it has grown to be one of the nation’s largest providers of 100% organic grass-fed beef, Eel River said.
“Sustainability is the guiding principle at Eel River Organic Beef. Being 100% certified organic means Eel River Organic Beef is non-GMO and is raised without any antibiotics, growth hormones, feed additives or animal by-products,” Victorine said.
Eel River said its ranches incorporate regenerative agricultural practices with the potential to improve water and air quality, enhance soil health and increase the land’s ability to retain water and grow nutrient dense food. Cattle are rotated through pastures to maximize the potential benefits.
Eel River Organic Beef focuses on a whole animal utilization program that provides boxed beef primals, retail-ready packaged steaks and grind, bone broth, sausages, organic chorizo and other processed products.
“We believe that Eel River Organic Beef is just the type of high quality, great tasting beef that Whole Foods Market customers are looking for in our meat department,” said Beau Klose, executive leader of the Meat Team for Whole Foods Market. “We’re proud to offer Eel River Organic Beef in even more locations and introduce them to a new customer base so close to their hometown.”