IRVINE, CALIF. – Taco Bell and footwear brand, Croc, teamed up for a first-time collaboration on the Mellow Slide, which is said to be the Croc brand’s most comfortable shoe. The Taco Bell x Crocs Mellow Slides have an ombre-like fade in Taco Bell’s signature colors, black and purple, and feature “Live” and “Más” imprinted separately in white within each footbed.
“Like Taco Bell, Crocs is all about tapping into culture and allowing their passionate fans to express themselves,” said Taylor Montgomery, US chief marketing officer. “We tapped into that link between the two brands, and we’re pumped to be able to share this exclusive Taco Bell x Crocs Mellow Slide with our fans. We’re always looking for unexpected ways to give back to our rewards members and giving them early access to order their own pair of slides feels perfect as everyone gears up for the summer.”
The limited-edition Mellow Slides go on sale nationwide on June 28, on crocs.com, retailing for $60. Early access for the slides will be shared with Taco Bell fans who have reached FIRE! Tier status in the Taco Bell rewards program.
“This collaboration delivers on what both of our brands do best — listening to our fans and bringing their ideas to life in fun and unexpected ways,” said Heidi Cooley, chief marketing officer, Crocs. “We know it doesn’t get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo.”