DUBLIN, OHIO – Wendy’s, in partnership with Legacy Motor Club and NASCAR driver Noah Gragson’s No. 42 Chevrolet Camaro, is bringing the ‘Baconator’ to the first-ever NASCAR Chicago Street Race Weekend July 1-2. The Camaro is wrapped in a special vinyl film bearing the Wendy’s logo and pictures of the quick-service restaurant brand’s Baconator burger consisting of a half-pound of fresh beef, American cheese, and crispy applewood smoked bacon.
Wendy’s is inviting fans to two official meet and greet sessions with Gragson at Chicago-area Wendy’s restaurants as part of race weekend kick off festivities.
“A race as iconic as the first-ever Chicago Street Race deserves an iconic showing, and as a brand that knows a thing or two about Bacon Cheeseburgers, we know bacon makes everything better,” said Carl Loredo, global chief marketing officer for The Wendy’s Co. “Together with our friends at Legacy Motor Club and Noah Gragson, we’ll give NASCAR fans and the city of Chicago a taste of the best with the ‘The Baconator.’ Look out for No. 42 and you’ll see a best-in-class driver, repping best-in-class bacon.”
Additionally, Wendy’s is teaming up with DoorDash to bring the Baconator to customers. From July 1-3, all DoorDash customers can cash in with a free Breakfast Baconator or Baconator with any purchase of $20 or more on DoorDash.
Legacy Motor Club, owned by Maury Gallagher and Jimmie Johnson, competes full-time in the NASCAR Cup Series. The team’s two full-time entries are the No. 42 Chevrolet Camaro ZL1 of Noah Gragson and the No. 43 Chevrolet Camaro ZL1 of Erik Jones.
“At the Daytona 500 I drove ‘The BEEF,’ at Talladega,” Gragson said. “I was behind the wheel of ‘The BIGGIE,’ and I can’t wait to rep ‘The Baconator’ this weekend as my team and I try to bring home the bacon...literally. I’ve had so much fun with Wendy’s this year, from starting a little beef at Daytona, to going biggie at Talladega, and I can’t wait to continue to show up for fans in Chicago this weekend.”