TORONTO — McCain Foods has acquired a majority stake in Strong Roots, a plant-based frozen food company headquartered in Dublin, Ireland. McCain’s relationship with Strong Roots dates back to 2021, when it invested $55 million for a minority stake in the company. Founded in 2015, Strong Roots offers cauliflower hash browns, mixed root vegetable fries, bites and burgers.

With its acquisition of Strong Roots complete, McCain said it plans to expand the frozen food company into more regions and develop additional vegetable-focused products.

“This investment bolsters McCain’s commitment to planet-friendly food, enabling us to extend our portfolio of healthier options that are grown, processed and shipped in a sustainable manner,” said Jillian Moffatt, regional president, McCain GB and Ireland. “With a vision and values aligned to McCain’s, we are excited to continue our journey to scale the Strong Roots brand globally.”

As part of the acquisition, the companies have agreed to create a brand advisory council to steward the brand and business for future growth. The council will include Strong Roots’ founder and members of the Strong Roots and McCain teams, as well as external advisers.

“We have witnessed tremendous growth since partnering with McCain and this move will enable Strong Roots to maintain its focus on sustainability while propelling innovation to bring delicious, vegetable forward products to more consumers around the world,” said Samuel Dennigan, founder and chief executive officer of Strong Roots.