BOULDER, COLO. — Meati, a maker of mycelium-based cutlets and steaks, has named John Bortells as its chief commercial officer. Bortells will help drive revenue and expand Meati’s market as well as oversee sales, marketing and customer experience, according to the company.

Prior to joining Meati, Bortells was chief customer officer at The a2 Milk Co. He joined The a2 Milk Co. in May 2017 as senior vice president, US sales. Earlier, he was vice president sales and marketing at Clover Sonoma.

He also has held several leadership sales roles at such companies as Mighty Leaf Tea Co. and at PepsiCo in its Pepsi Cola North America unit.

“John is a fantastic addition to Meati and the mycelium category overall,” said Phil Graves, chief executive officer of Meati. “He’s a demand generation savant with extensive experience. What impressed us most about John is his track record of scaling ambitious, mission-driven brands to national prominence. When many doubted dairy due to lactose allergies, John and his team successfully introduced a2 milk as a safe and enjoyable option. His deep understanding of food, nature and innovation in culinary experiences is unparalleled.”