GREELEY, COLO. — Pilgrim’s is preparing the way for a unique, savory twist to traditional smash cakes with the launch of its Ultimate Nuggets Smash Cake Kit. The limited-edition kit seeks to support parents in celebrating their little “nugget’s” big day in an unexpected way.

“Pilgrim’s is shaking up the smash cake celebration just like we did the chicken nugget game, so only the unexpected will do,” said Chelsea Parker, senior director of brand marketing at Pilgrim's US. “The Ultimate Nuggets Smash Cake Kit lets parents create a memorable and delicious moment worthy of the ultimate celebration.”

The kit includes step-by-step assembly instructions, complete with Pilgrim’s Ultimate Nuggets, creamy Idahoan mashed potatoes to be used as “frosting,” a birthday candle and festive accessories and décor. While smash cakes are geared toward first birthday celebrations, Pilgrim’s believes its Ultimate Nuggets Smash Cake Kit will delight nugget lovers of any age.

Beginning on Aug. 27, Pilgrim’s is releasing 100 Ultimate Nuggets Smash Cake Kits that will be available for purchase for $7.99, the same price as a bag of Pilgrim’s nuggets.

In June, Pilgrim’s released a new lineup of nuggets that includes Loaded Nuggets, available in Chicken Pot Pie and Cheesy Jalapeño flavors, and Pilgrim’s Mini Nuggets, available in Zesty Ranch, Buttery and Original flavors. Part of the launch included the creation of Pilgrim’s Ultimate Nuggets, curated to be “seriously flavorful, dangerously crispy and perfectly seasoned,” the company said.