 |
“This is the first step towards a national distribution strategy of our brand and we will be working diligently to make sure it is a success," he said.
By the afternoon of May 20, the company’s president planned to have visited Sam’s Club stores in Minnesota, North Dakota and South Dakota. “He is on a quest to convert the hearts, minds and taste buds of brat lovers across the upper Midwest by personally inviting them to sample Kiolbassa brand sausage,” a company spokesman told MEATPOULTRY.com.
As the third-generation family member to head the San Antonio-based sausage processor, Michael Kiolbassa sees this agreement with Sam’s Club as a tremendous marketing opportunity. His family name, Kiolbassa, by the way, means sausage in Polish.
“This is a very exciting opportunity for our company and something we have been working hard to achieve over the last couple of years,” Kiolbassa said. “For the first time in our history, we have the opportunity to sell our products on a national basis. We will be relying heavily on in-club demonstrations to create trial for our products and, of course, word-of-mouth ‘marketing’ from our loyal fans in Texas to their family and friends in these new locations.”
Sam’s Club in-store demos are intended to encourage shoppers to sample Kiolbassa. “If it’s not the best sausage you’ve ever eaten, we’ll give you your money back. Guaranteed,” said Kiolbassa.
Kiolbassa brand sausage is also sold by H-E-B, Costco, Wal-Mart, Brookshire's, Albertsons, Super S, Lawrence Brothers, Grocery Outlet and several others throughout parts of Arizona, Arkansas, California, Colorado, Idaho, Kansas, Louisiana, New Mexico, Oklahoma, Oregon, Utah and Washington, as well as Texas.
Kiolbassa sausage is made with Choice beef and pork, fresh spices and is naturally smoked. It has no fillers, no MSG and is gluten free. It also boasts the lowest sodium content among its national competitors. This year, its 25,000-sq.-ft. Texas plant expects to produce 10.5 million lbs. of sausage.
