SHELTON, Conn. – Mike Minock was named Sales Director at TREIF USA, the company announced April 25. As Sales Director at TREIF, Minock will be responsible for all equipment sales, managing the TREIF USA sales team and expanding TREIF's position within the North American market.

Minock is a 25-year veteran of the food industry and is highly regarded throughout the industry for providing knowledgeable information and helpful advice on projects while always putting customers' needs first. After serving seven years in the United States Coast Guard, Minock began his career in the food industry in 1988 as a service engineer at Cashin Systems. He developed his experience in the meat and cheese industry working for companies such as Formax and Weber, Inc.

TREIF will be exhibiting at the IFFA show in Frankfurt, Germany, May 4-9 in Hall 11.1, booth 71.