Mike Kappitt most recently was executive VP at Bloomin’ Brands Inc.

The $7.5 million consumer education initiative is called Feed Your Mind.

Current CEO Brian Niccol was named chairman.

The person who held the position at the company will retire next month.

The chain’s new ‘Veggie Mode’ option at self-order kiosks offers only meat-free options.

Brands focus on getting a bigger share of the $234 billion daypart in 2020.

Meatless offering will be part of the chain’s core menu.

The former Boston Market executive joins the QSR chain.

Amanda Clark will oversee efforts to expand the company’s US and international footprint.

Taste is no longer a barrier to adoption.