The agency is making the push during National Beef Month.

Banuelos will lead marketing efforts for Tyson subsidiary, Tyson Fresh Meats Inc.

The grass-fed beef company also added to its board membership.

Canada’s Drake Meats looks to the future.

Jeff Frank was promoted to VP of grocery products and Annemarie Vaupel will be VP of marketing for the foodservice division.

Jeannie Cho was most recently vice president of marketing with Frito-Lay.

Maurice Cooper joins the company from Wingstop Restaurants.

Adrienne Berkes will be responsible for expansion of the create-your-own pizzeria’s brand.

Art D’Elia joined the company in 2018 as senior VP and chief brand and innovation officer.

Mountain States Rosen purchased the Greeley plant in 2015.