Meatless option joins three other new plant-based offerings added to the menu.

The product will be available nationwide for a limited time.

The dividing line between plant-based food consumers and non-consumers is having $25,000 of annual disposable income or more.

The company is keeping the specifics of the new product a secret until the release.

The product is designed to make plant-based meat more accessible and affordable.

Host is shifting to a series of digital events under the Spark Change brand.

The purveyor of premium meat products has seen more business on the company’s website.

Checker’s and Rally’s, Sonic, KFC and other chains are playing the chicken sandwich game.

The company describes how it will coexist with traditionally produced meat and plant-based products.

Initiatives underway include direct-to-consumer sales and plant-based chicken.