Fast-food chain 'very, very focused' on reaching millennial consumers.

Sustainability and social causes help companies at Expo West establish brand loyalty with consumers.

Kraft Foods began development for the high-protein snack two years ago.

Markets untouched by adverse weather revealed positive impact of new price-tiered approach.

Companies see meat as a way to challenge Greek yogurt's dominance in high-protein snacking.

REV snack wraps, however, have exceeded expectations.

Protein, snacking also driving innovation efforts.

Efforts to revive ailing brands include refocusing on the core consumer.

Chain's approach of fewer, more impactful launches improved sales in 2013.

Fast-food chain reported 1.2 percent increase in global comparable sales for January.