Marel's strategic objective is to be a full-line provider to the poultry, meat and fish industries. Our goal is to bring our advanced, automated systems and solutions to every step of the production process and cover the relevant geographical areas in our industries.
Our full-line approach includes standalone equipment, individual systems and full production lines all controlled and integrated with Innova, our bespoke, overarching software solution. This offers customers process control, real-time traceability and monitoring of throughput. Seamless flow and integration between different applications results in higher overall efficiency and improved yield.
In line with our growth strategy, we have actively reinforced our value chain in recent years. We will continue to fill the remaining application gaps in our value chain through innovation, organic growth, strategic partnerships and acquired growth.