Analysis forecasts $290 billion market for alternative meat, eggs, dairy and seafood products.

Funding levels have tripled since 2019.

The startup develops whole-muscle cuts of alternative beef.

The company is adding tenders, patties and reformulated nuggets.

Alternative protein products face freshness challenges like oxidation.

Marketers should focus on convenience offerings, says Packaged Facts.

The startup uses fungi to create whole muscle meat alternatives.

The alternative protein company will use funds to scale fermentation technology.

The company will test market its plant-based product with chefs before launching it in 2021.

The dividing line between plant-based food consumers and non-consumers is having $25,000 of annual disposable income or more.