The company combines Artesa chickpea flour with yellow pea protein.

While not the same as traditional bacon, pancetta is enjoyed around the world as a popular cured meat.

The dividing line between plant-based food consumers and non-consumers is having $25,000 of annual disposable income or more.

The product is designed to make plant-based meat more accessible and affordable.

Global flavors are becoming more mainstream in the seasoned meat category as the industry has seen an increase in authentic flavor profiles from around the world.

The company plans to double its business by transforming the traditional meat supply chain.

The company describes how it will coexist with traditionally produced meat and plant-based products.

Initiatives underway include direct-to-consumer sales and plant-based chicken.