Many companies are betting the trajectory of the meat alternative market will be steep.

Judge says concerns about consumer confusion are 'unwarranted.'

The bill would force all plant-based and cultured beef products to be labeled ‘imitation.’

The company wants to improve the texture of the plant-based product.

Storytelling will be key to attracting consumers while they shop for food.

Delivery services dominate Morning Consult’s brands ranking.

The chain first tested the plant-based taco in April.

The product was developed in collaboration with Lightlife.

The new test is a partnership with a Maple Leaf Foods subsidiary.

New options are adding to the competitive category.